This project reimagined a small cafe & bakery looking to expand into a national chain. Bageltopia specializes in artisan bagels, pastries, sandwiches, and single-origin coffee. Their new identity moves away from a “mom and pop” look and feel, while creating a new sense of familiarity. The target audience for this project is people who enjoy artisan bread, pastries, and coffee, and will be accommodating for people who need a place for studying.

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