Aaron Smith
This piece grew out of my own struggle with anxiety and self-worth during the pandemic. I figured others were probably feeling the same thing, so I made this hand-lettered poster as a reminder that...
I wanted a tactile way to display my projects, so I designed this physical portfolio. To create the cover, I made a scale vector drawing and had it laser-cut from walnut board. I then...
The Blue Coyote is the campus pub at CSUSB. The pub needed a logo designed for the karaoke nights they were going to start hosting. I suggested that the event be called “Pub Karaoke” and...
Bradford Tonic is an all natural health drink that was in need of a rebranding, so I decided to create a conceptual redesign. My focus was for the drink’s packaging to be clean and...
Voices From The Southern Border is an ongoing project I started to bring attention to migrants and asylum-seekers at the southern border. While much has been said about immigration, this project’s goal is to...
Everyone knows that there are monsters living in their house that love to eat socks (albeit, only one at a time). However, what many people do not know is that these monsters are actually...
The National Innovative Communities Conference (NICC) is an annual event that brings together community leaders across education, law enforcement, and local government to promote strategies that foster healthy communities. Over the course of 24...
This project reimagined a small cafe & bakery looking to expand into a national chain. Bageltopia specializes in artisan bagels, pastries, sandwiches, and single-origin coffee. Their new identity moves away from a “mom and pop”...
The CNCT intelliPLUG is a smart plug built on three simple concepts: premium features, user-friendliness, and affordability. The aim of this conceptual project was to redesign the packaging to better reflect these ideas. White and...
This was another piece that grew out of anxiety during the pandemic. I hand-lettered this to remind and encourage others to keep staying safe and taking care of their mental health. Together, we would...
The Murillo Family Observatory is a research facility located on the campus of California State University, San Bernardino. The facility provides many projects for students to get involved in, as well as quarterly events...
While working at ASI CSUSB, I led the design team in designing an iOS sticker pack for California State University, San Bernardino. Our goal was to create a fun way for students to express...
Every year Associated Students Incorporated puts together a planner for the students of California State University, San Bernardino. I was the lead designer for the 2017 – 2018 school year planner. Inside the planners, we advertise...
Salsa Muerte (death sauce) is an authentic salsa picante that prides itself on being “too hot for gringos to handle.” The design for this conceptual project was inspired by traditional Mexican art and Hispanic-American...