I worked was the lead designer designing the social media graphics for The Coffee Bean & Tea Leaf’s social media during the 2021 holiday season. While the holiday time is usually a busy time for the company, in planning for this campaign, we knew that getting people to feel up for going out after spending an extended time in at home was a challenge, so our team studied what resonates with them what agreed on several keywords to design the posts around: Authentic, Playful, Self care, and Stimulating. I then developed concepts, directed a photo shoot for the campaign, then created and animated the final graphics. Our audience loved the posts, and we saw customers engage with our content, visit our locations.
Don’t worry, the gingerbread person loves swimming in The Coffee Bean & Tea Leaf’s Hot Cocoa.
A 3D animation of The Coffee Bean & Tea Leaf’s iconic holiday cup.
A full view of the animated holiday cup’s sleeve. Illustration done by a previous designer, animation by myself.
An animation encouraging mindful breathing featuring holiday drink flavor cues.
Sometimes a drink is too good not to grab.
What it feels like to drink an Ice Blended Peppermint Oreo Mocha Latte and feel the flavors dance in your mouth.
A fun play on the similarities between our peppermints & beach umbrellas. This graphic was aimed at Southern Californians, whose holidays tend to be a bit warmer.
Cheers to two favorites: A hot Cookie Butter latte & a Peppermint Oreo Mocha Latte!
That Cookie Butter latte might be too much for ginger to finish in one sitting. Good thing they got it to go.
The Coffee Bean & Tea Leaf his got your Holiday cookie cravings covered.
Another post aimed at So-Cal customers who celebrate the holidays with white sands instead of snow.
A split view of our Peppermint Oreo Mocha Latte and it’s flavor cues together.
Showing our love for Peppermint mocha lates!
A third post made specifically for our So-Cal account. This one celebrates those who are used to different evergreens.
Nothing like a warm cup of Peppermint Oreo mocha to warm your spirits!
Our gingerbread cookies are almost too cute to eat (we’re still going to though).
The Coffeebean & Tea Leaf’s retail items know they make the perfect stocking stuffers and they’re pretty eager to jump in.
Take your order to go and enjoy some holiday magic at home!
The Coffee Bean & Tea Leaf’s baked goods make the perfect treats to leave out for Santa.
Next Project
- Categories:
- Share Project :