Farmer Boys is a restaurant chain with locations throughout California and Nevada. They specialize in farm-fresh, made-to-order food, using ingredients sourced directly from local farmers and purveyors. Although their sector is quick service, they distinguish themselves from both fast food and fast casual dining with their slogan “Farm Food Ain’t Fast Food.”
Cold Brew Campaign
This was Farmer Boy’s first iced coffee, so they wanted to focus on it being a refreshing and authentic drink that fit right alongside the farm-fresh menu they are known for. The following collateral was developed for the drink’s launch.
Drive-Thru Menu Extender
Classic Fried Chicken Sandwich Campaign
Spicy Fried Chicken Sandwich
Always Crispy Fries