Farmer Boys is a restaurant chain with locations throughout California and Nevada. They specialize in farm-fresh, made-to-order food, using ingredients sourced directly from local farmers and purveyors. Although their sector is quick service, they distinguish themselves from both fast food and fast casual dining with their slogan “Farm Food Ain’t Fast Food.”
Classic Fried Chicken Sandwich Campaign
Rooftop Banner
![FB_2020_Fried_Chicken_Rooftop_Banner_Mech](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_2020_Fried_Chicken_Rooftop_Banner_Mech-1-768x384.jpg?strip=all&lossy=1&ssl=1)
Billboard
![CFCS Billboard 4](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/CFCS-Billboard-4-768x384.jpg?strip=all&lossy=1&ssl=1)
Menu Panel
![FB_2020_P6_Int MP_Large_Chicken_Sandwich_Classic_VIF_Snipe_Comp_r9b](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_2020_P6_Int-MP_Large_Chicken_Sandwich_Classic_VIF_Snipe_Comp_r9b-537x768.jpg?strip=all&lossy=1&ssl=1)
Window Cling
![FB_2020_Window_Cling_Classic_Chicken_Sandwich_Mech](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_2020_Window_Cling_Classic_Chicken_Sandwich_Mech-scaled-576x768.jpg?strip=all&lossy=1&ssl=1)
![FB_2020_VIF_Email_Chicken_Sandwich_Introduction_Comp_b](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_2020_VIF_Email_Chicken_Sandwich_Introduction_Comp_b-228x768.jpg?strip=all&lossy=1&ssl=1)
Email 2
![FB_2020_VIF_Email_Chicken_Sandwich_Introduction_Comp_r4](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_2020_VIF_Email_Chicken_Sandwich_Introduction_Comp_r4-195x768.jpg?strip=all&lossy=1&ssl=1)
Spicy Fried Chicken Sandwich
Menu Panel
![FB_2020_P6_Int MP_Large_Chicken Sandwich_Spicy_Comp](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_2020_P6_Int-MP_Large_Chicken-Sandwich_Spicy_Comp-scaled-537x768.jpg?strip=all&lossy=1&ssl=1)
Window Cling
![FB_2020_P6_Window Cling_Chicken Sandwich_Spicy_Comp_r7](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_2020_P6_Window-Cling_Chicken-Sandwich_Spicy_Comp_r7-scaled-576x768.jpg?strip=all&lossy=1&ssl=1)
Cold Brew Campaign
This was Farmer Boy’s first iced coffee, so they wanted to focus on it being a refreshing and authentic drink that fit right alongside the farm-fresh menu they are known for. The following collateral was developed for the drink’s launch.
Register Wrap
![2020_Cold Brew_Reg_Wrap_Mech2 2020_Cold Brew_Reg_Wrap_Mech2](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/2020_Cold-Brew_Reg_Wrap_Mech2-1097x455.jpg)
![Cold_Brew_VIF](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/Cold_Brew_VIF-294x1024.jpg?strip=all&lossy=1&ssl=1)
Drive-Thru Menu Extender
![FB_2020_DT Right Extender_10x32_Mech](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_2020_DT-Right-Extender_10x32_Mech-scaled-252x768.jpg?strip=all&lossy=1&ssl=1)
Window Cling
![FB_2020_Cold_Brew_WC](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_2020_Cold_Brew_WC-1-576x768.jpg?strip=all&lossy=1&ssl=1)
Social Media
Loyalty Club
![FB_VIF_ig](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_VIF_ig-377x768.jpg?strip=all&lossy=1&ssl=1)
Veterans Day
![FB_Vets_ig](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_Vets_ig-377x768.jpg?strip=all&lossy=1&ssl=1)
Reopening
![FB_DT_Pickup_ig2](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_DT_Pickup_ig2-377x768.jpg?strip=all&lossy=1&ssl=1)
Always Crispy Fries
![FB_Crisp_Fries_ig](https://e5xwukrcy66.exactdn.com/wp-content/uploads/2021/05/FB_Crisp_Fries_ig-377x768.jpg?strip=all&lossy=1&ssl=1)
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