Everyone knows that there are monsters living in their house that love to eat socks (albeit, only one at a time). However, what many people do not know is that these monsters are actually...
Aaron Smith
Bradford Tonic is an all natural health drink that was in need of a rebranding, so I decided to create a conceptual redesign. My focus was for the drink’s packaging to be clean and...
I wanted a tactile way to display my projects, so I designed this physical portfolio. To create the cover, I made a scale vector drawing and had it laser-cut from walnut board. I then...
The Murillo Family Observatory is a research facility located on the campus of California State University, San Bernardino. The facility provides many projects for students to get involved in, as well as quarterly events...
The Blue Coyote is the campus pub at CSUSB. The pub needed a logo designed for the karaoke nights they were going to start hosting. I suggested that the event be called “Pub Karaoke” and...
The National Innovative Communities Conference (NICC) is an annual event that brings together community leaders across education, law enforcement, and local government to promote strategies that foster healthy communities. Over the course of 24...
This project reimagined a small cafe & bakery looking to expand into a national chain. Bageltopia specializes in artisan bagels, pastries, sandwiches, and single-origin coffee. Their new identity moves away from a “mom and pop”...
The CNCT intelliPLUG is a smart plug built on three simple concepts: premium features, user-friendliness, and affordability. The aim of this conceptual project was to redesign the packaging to better reflect these ideas. White and...
Salsa Muerte (death sauce) is an authentic salsa picante that prides itself on being “too hot for gringos to handle.” The design for this conceptual project was inspired by traditional Mexican art and Hispanic-American...
Impact 23 is an annual educator’s conference. The name comes from the idea of educators impacting their students for the other 23 hours of the day that they are not in their classroom. The...